Apple is finally launching the Vision Pro outside the US

4 months ago

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The headset will land outside the US for the first time in June.

By Antonio G. Di Benedetto, a writer covering tech deals and The Verge’s Deals newsletter, buying guides, and gift guides. Previously, he spent 15 years in the photography industry.

Jun 10, 2024, 5:17 PM UTC

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A person wearing the Apple Vision Pro headset.

Photo by Vjeran Pavic / The Verge

Much more of the world will soon have the chance to buy Apple’s mixed-reality headset. Apple announced today that its $3,499 Vision Pro will be sold internationally with a rollout kicking off on June 28th.

The first countries outside the US to get the Vision Pro are China, Japan, and Singapore on June 28th, followed by Germany, France, Australia, the UK, and Canada on July 12th. The announcement comes after Bloomberg reported in May that Apple has been training its international employees on selling the high-end headset.

If there’s one obvious way to help underperforming Vision Pro sales, it’s selling the headset in more places. Apple has yet to report Vision Pro sales numbers, but the general buzz has died down considerably since its release in February, and Apple reportedly cut production recently due to the low demand. Even its value on the secondhand market looks shaky, as it’s fairly easy to find lightly used base models selling for $1,000 off or more on eBay. A whole bunch of new potential customers can’t hurt.

Developing… check out our live blog for the latest details.

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