Former Spotify star Alex Cooper signs multi-year deal with SiriusXM

1 month ago

SiriusXM is continuing its podcast spending spree with a reported $125 million deal for Call Her Daddy.

By Jay Peters, a news editor who writes about technology, video games, and virtual worlds. He’s submitted several accepted emoji proposals to the Unicode Consortium.

Aug 20, 2024, 4:47 PM UTC

A staged photo of Alex Cooper in front of three microphones.

Call Her Daddy host Alex Cooper has signed a multi-year advertising and distribution deal with SiriusXM. The press release doesn’t spell out the specific terms of the deal, but Variety reports that it’s worth as much as $125 million and will be in place for a bit more than three years.

Call Her Daddy used to be exclusive to Spotify, and it remains one of the most popular podcasts on the platform, but Spotify let the show get wide distribution earlier this year as part of a broader shift to in its podcast strategy. With this SiriusXM deal, Call Her Daddy will still be available on other podcast platforms. SiriusXM also gets advertising and distribution rights for the shows on Cooper’s Unwell Network.

SiriusXM’s move follows its $100 million deal in January for SmartLess, which used to be signed with Amazon. SiriusXM is also home to other big podcasts like Pod Save America (which signed a big deal with the company in 2022) and Conan O’Brien Needs a Friend.

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