Instagram is adding expiring and semi-private comments

Users will now be able to leave Notes on Reels and grid posts, where their comments will float on top of the content in little bubbles. Like Notes, these comments are temporary — they’ll disappear after three days, unless you delete them earlier. The new temporary comments are also semi-private, and users can tailor who’s able to see their comment: either your curated list of close friends, or followers who you follow back. Based on screenshots, it also appears users can tag each other in Notes on Reels and posts. They’re basically hidden comments for a smaller audience.

When users encounter Reels and posts with Notes from friends, those comments will appear almost like a sticker on top of content — the feature is clearly meant to tap into the more private ways people use Instagram, like DMing with friends. Seeing what friends are saying on the platform without having to scroll through comments could be helpful.

At the same time, it’s a bit unnerving to know people can now leave comments I won’t be able to see on my posts — and I wonder how the feature could facilitate bullying, pile ons, or harassment, especially if the creator of the content can’t see or moderate Notes.

Notes on posts and Reels will begin rolling out globally today.