Max raises prices across its ad-free plans

4 months ago

The streaming service’s cheapest ad-free plan will now cost $16.99 / month.

By Emma Roth, a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.

Jun 4, 2024, 2:22 PM UTC

Photo: Cath Virginia / The Verge

Max has announced a price increase on the streaming service’s ad-free plans. The standard ad-free plan will cost $16.99 / month instead of $15.99, while the 4K ad-free plan will cost $20.99 / month instead of $19.99.

The price increase will go into effect today for new subscribers. Existing subscribers can expect to see the increase from their next billing cycle on or after Thursday, July 4th. Max’s price hike also affects the service’s ad-free yearly plans, with the standard ad-free plan going up to $169.99 / year from $149.99 and the 4K ad-free plan going up to $209.99 / year from $199.99.

The service’s $9.99 / month (or $99.99 / year) ad-supported subscription will stay the same price. Warner Bros. Discovery raised the price of Max (then HBO Max) for the first time last year. We first heard about a potential Max price increase from a Bloomberg report last month.

Max isn’t alone in raising its prices, either. NBCUniversal is raising the price of Peacock by $2 in July, while Disney plans on making customers pay to share their passwords this month.