This Lego Apple Store design submission is pitch-perfect

4 months ago

If your little Lego town has grown big enough, it may be time to add an officially sanctioned Lego Apple Store, something that’s vaguely possible if a recently submitted fan build gets the requisite 10,000 votes for Lego to consider it. The immaculately detailed creation has what most people would expect from a modern Apple Store: floor-to-ceiling glass front, tables full of Macs and iPhones, and shelves resplendent with neatly arranged white boxes.

One of the project’s designers is Truman, aka Legotruman, a Hong Kong-based fan who was behind the Lego Starry Night build and whose Gundam, Lego Anatomy, and Spirited Away ideas Lego is currently considering. Their collaborator, 2A2A, won a Disney-themed Lego design challenge with a design featuring the Fantasia version of Mickey Mouse. This is all part of Lego’s Ideas program, which lets fans submit their concepts for themed build kits. That’s how we ended up getting things like the Lego Polaroid kit that The Verge’s Sean Hollister wrote about in December.

A picture of the Lego Apple Store with the roof taken off and floating above it.

Image: Lego

Legotruman says the design isn’t based on any specific Apple Store and is instead inspired by the company’s retail aesthetic. Besides the obvious gigantic white logo and glass walls, they note that this includes black border door frames, headphones arranged in a floral pattern, and a ficus tree in a “white pot with nougat trim.”

A picture of various small features from the Lego Apple Store build.

I’d love a big Lego build of just the iMac.

Image: Lego

There are even tiny Lego versions of the original iMac and a Vision Pro tucked away in the back!

Here’s a gallery full of images from the submission:

The design has over 1,300 supporters as of this writing, which bodes well for its chances of rising to 10,000 votes by the 600-day time limit, thereby becoming worthy of Lego’s scrutiny. That doesn’t mean it will become reality, though; while the company never says explicitly why it rejects a given idea, it has said approval can be determined by things like how fun a kit is to play with and how possible it is to license it. In this case, Lego would have to license this concept from Apple, which is famously protective of its image.

Besides this Apple Store concept, Legotruman has some other delightful submissions that could be worthy of your votes, including one inspired by the first Teenage Mutant Ninja Turtles cartoon and another meant to honor the 10-year anniversary of Guillermo del Toro’s Pacific Rim. Sadly, Lego rejected their idea of recreating the “this is fine” meme of a cartoon dog sitting calmly at a table in a house that’s ablaze.

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